Pokémon Go seemed to be an all-conquering phenomenon in its first few months, but hype died as the summer ended and people moved on to other things. The success, however, could not be sustained.
It was also the most downloaded, topped most international charts, and grossed $100 million in a mere 20 days. This was despite its launch being staggered, with its Japanese release not occurring until two weeks after general release. Pokémon Go revenue in the first month broke records, at $207 million. Register nowĪccordingly, a spate of records were broken.
Join us on April 27th to learn how to use in-app notifications across the customer lifecycle to drive retention, revenue, and referrals. SMS is expensive, inflexible, and difficult to measure beyond open rates.
How to replace SMS with in-app notifications
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